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John Snell, Partner & Tea Master

John Snell has spent over 35 years in the tea industry, working with global brand leaders, trading houses and private label packers too. During this time, he has managed tea and herbal buying, blending and consumer product development and sustainable programme management. Most recently, he managed these for one of North America’s premier private label companies, serving a Who’s Who of Retail and Food service clients.   

The last 27 years have been in North America where he has been an active member of the trade, sitting on the board of the US Tea Association and as a regular speaker and Gold Medal Award taste panelist at the North American Tea Conferences. He sits on the Canadian Tea Association’s grading panel and is a contributor to trade publications. He is proud to have assisted various Food and Agriculture Organization of the United Nations (FAO) papers on revitalizing the tea sector and on broader sustainability focus. He is an advocate for industry activity on sustainability, has sat on the board of the Ethical Tea Partnership and on the steering committee of the Sustainable Coffee Programme (the precursor to the Global Coffee Platform) and has helped design and build bespoke programming in Coffee and Tea origins for positive change. 

He believes strongly in the case for tea as a hero crop and has built a reputation as a thought leader and communicator on behalf of the industry: forthright and creative, John believes that tea is underselling itself and that the industry needs to get on the front foot quickly to ensure success in the future. 

What is the "Extending the Rafters" Partnership?

"Extending the Rafters" program lets companies create custom Gift Boxes with Kebaonish, featuring premium Indigenous-led teas and coffees. These boxes honour Indigenous culture while demonstrating your commitment to respect, relationships, and economic reconciliation. Perfect for appreciating employees, customers, partners, or speakers.

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Customized Tea Time Gift Box

Customize our tea time unity box with our beautiful "Extending the Rafters" Gift Box and your choice of 3 teas.

There is a minimum order of 50 units and a customization fee of $99. You can add your logo and personalized message of unity.

  • 50-99 Units $39 per unit
  • 100-149 Units $38 per unit
  • 150-249 Units $37 per unit
  • 250-499 Units $36 per unit
  • 500-749 Units $35 per unit
  • 750+ Units $33 per unit

Contact our team and we will help organize this wonderful gift box. Please allow 2 to 4 weeks for delivery.

Customize our Tea Time Gift Box

Customized Small Mixed Gift Box

Customize our small Mixed Gift box with our beautiful "Extending the Rafters" Gift Box and your choice of 1 premium Organic Coffee and 2 Artisanal Organic teas.

There is a minimum order of 50 units and a customization fee of $99. You can add your logo and personalized message of unity.

  • 50-99 Units $45 per unit
  • 100-149 Units $44 per unit
  • 150-249 Units $43 per unit
  • 250-499 Units $42 per unit
  • 500-749 Units $41 per unit
  • 750+ Units $40 per unit

Contact our team and we will help organize this wonderful gift box. Please allow 2 to 4 weeks for delivery.

Customize our Mixed Gift Box

Customized Seven GrandFather Teachings Gift Box

Customize our Seven Grandfather Teachings Gift box with our beautiful "Extending the Rafters" Unity Box and all 7 of our Artisanal Organic teas.

There is a minimum order of 50 units and a customization fee of $99. You can add your logo and personalized message of unity.

  • 50-99 Units $78 per unit
  • 100-149 Units $77 per unit
  • 150-249 Units $76 per unit
  • 250-499 Units $75 per unit
  • 500-749 Units $74 per unit
  • 750+ Units $73 per unit

Contact our team and we will help organize this wonderful gift box. Please allow 2 to 4 weeks for delivery.

Customize the 7 Grandfather Teaching Box

Customize your Wampum Coffee Gift Box

Customize our Wampum Coffee Gift box with our beautiful "Extending the Rafters" Unity Box and all 4 of our Organic coffee blends, including our Friendship (Blonde-Medium), Respect (Medium), Sharing (Medium-Dark) and Peace (Dark)

There is a minimum order of 50 units and a customization fee of $99. You can add your logo and personalized message of unity.

  • 50-99 Units $85 per unit
  • 100-149 Units $84 per unit
  • 150-249 Units $83 per unit
  • 250-499 Units $82 per unit
  • 500-749 Units $81 per unit
  • 750+ Units $78 per unit

Contact our team and we will help organize this wonderful gift box. Please allow 2 to 4 weeks for delivery.

Customize your Wampum Coffee Box

Customized Large Mixed Gift Box

Customize our Large Mixed Gift box with our beautiful "Extending the Rafters" Unity Box and 2 of our Organic coffee blends, and 3 of our Artisanal Organic Teas.

There is a minimum order of 50 units and a customization fee of $99. You can add your logo and personalized message of unity.

  • 50-99 Units $84 per unit
  • 100-149 Units $83 per unit
  • 150-249 Units $82 per unit
  • 250-499 Units $81 per unit
  • 500-749 Units $78 per unit
  • 750+ Units $75 per unit

Contact our team and we will help organize this wonderful gift box. Please allow 2 to 4 weeks for delivery.

Customize our Large Mixed Gift Box
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Extending the Rafters

The concept of "Extending the Rafters" is inspired by the Haudenosaunee tradition of expanding their iconic longhouses to accommodate growing communities. This tradition symbolizes inclusivity, respect, and the importance of building lasting connections. In this spirit, Kebaonish offers businesses a chance to reflect these values by partnering with us to create customized gift boxes that embody your company's commitment to Truth and Reconciliation.

Collaborate with Kebaonish

Demonstrate Your Commitment to Economic Reconciliation

Align your company with the growing movement of economic reconciliation by choosing to support Indigenous businesses.

  • Strengthen relationships with your network by offering a meaningful and culturally significant gift.
  • Amplify your impact on Indigenous communities through economic empowerment and visibility.
  • Showcase your dedication to fostering a future where reconciliation is not just a policy but a lived experience.
Collaborate with Kebaonish