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Barry Hillier, Co-Founder, CMO

Barry Hillier is a quintessential bootstrap entrepreneur and a respected brand and marketing expert. After working in advertising from 1992 to 2000, Barry founded Dashboard in 2001, growing it to quickly become one of the top creative boutique agencies in Canada. Dashboard built an impressive client list that included Hellmann’s, Vaseline, Axe Body Spray, Sunlight Laundry Detergent, Juicy Fruit, Skittles, Dairy Farmers of Canada, Nissan, Mother Parkers Tea and Coffee, ING Direct, Toyota, H&R Block, Corus, Marley Coffee, Kraft, Torstar, Atlantic Lottery Corporation, LCBO, and 3M among others.  

 Barry’s work has won over 50 awards, including NY Festival’s, FWA’s, London International awards, Applied Arts, Marketing Awards and many Cassies based on achieving business results, including the Grand Prix for his work on Hellmann’s, where he was a strategic lead in the team that repositioned the brand to number 1 in Canada.  

In 2009, Barry created his first SaaS platform, a Content Management System called Glovebox. Glovebox expanded from coast-to-coast in Canada with hundreds of Dealerships across 18 automotive brands as well as being used by Toyota Canada and Nissan Canada. In 2014, Barry helped build Bumper, a fully customizable omni-channel SaaS retention and conquest marketing system, reaching 10% of the automotive market in Canada as well as expanding into the USA.

In June of 2017, Barry sold his companies and began to create eQuo, a distributed marketplace built from his own experience and passion for entrepreneurs. Barry also launched Neighbourhood Coffee as a side passion business in 2020 and selling it in 2023 before co-founding Kebaonish.