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Working with Summerhill Market , a cornerstone of quality and service in Toronto’s grocery scene, gave us a first-hand look into what it takes to build successful customer experiences in retail. Over 17 days of demos, we learned a lot about navigating the space as guests in their home, upholding their high standards, and engaging their loyal customer base. Here are some valuable insights for any brand hoping to make an impact through in-store demos.
1. You’re in Their House, Reflect Their Standards
Summerhill Market Annex
One of the first lessons we learned is that while we were there to promote Kebaonish’s Indigenous teas and coffees, we were doing so in Summerhill Market’s “home.” This means representing not only our brand values but also aligning with Summerhill’s high standards of customer service. Retailers like Summerhill expect a seamless integration with their environment: polite, respectful, and supportive. Demos should enhance, not disrupt, the shopping experience.
Their staff and managers were incredibly supportive, but it was crucial that we showed the same respect back. We aimed to make their jobs easier, whether by coordinating effectively, setting up efficiently, or keeping our space clean and organized. It’s important to build trust with the team by keeping any disruptions to a minimum.
2. Efficiency is Key: Smooth Set-Up and Take Down
Summerhill Market Forest Hill
Setting up and breaking down demo stations quickly became an essential skill. Time and space in a bustling store are limited, and a clutter-free, organized station helps you to be efficient and approachable. We invested in portable and functional demo equipment, ensuring it was easy to transport and quick to arrange.
Our goal was to serve as many customers as possible, which meant we needed to be ready to go within minutes. Every second counts when you're setting up in a high-traffic area; streamlined equipment and efficient processes allow you to focus on what truly matters—engaging customers and sharing your story.
3. The Heart of Every Demo: Telling Your Story
Summerhill Market Dundas
A demo is more than just letting people sample products; it’s an opportunity to share your brand’s story. For Kebaonish, that meant explaining how our Indigenous-led company focuses on bringing people together through meaningful connections, all while embracing economic participation and cultural reconnection. We had about 15 seconds with each customer—just enough time to spark interest and leave an impression. Our message emphasized that every sip represents a shared experience rooted in respect, community, and tradition.
Our line of teas and coffees is inspired by Indigenous teachings and storytelling, and this story was at the forefront of our conversations. From explaining the significance of each blend to sharing the origins of our ingredients, every demo was an invitation to learn about our mission. Connecting the product to our values helped customers see beyond the drink and appreciate the deeper purpose behind it.
It's also key that you need to invest the time. You can't be there for three hours, one day a week. You need to be present, and give the time to really let customers see you and experience your product.
4. Persistence and Politeness: Engaging Customers Amid a Busy Atmosphere
Summerhill Market Rosedale
At Summerhill Market, shoppers often have a purpose: they’re on a mission to grab what they need and head home. We learned to accept the countless “no thank you’s” with a smile and move on to the next potential customer. It’s easy to become disheartened, but the goal was to remain upbeat and inviting.
If you don’t ask, you become part of the background. Polite but confident invitations to sample are key; it’s about creating an opportunity for engagement. People may pass by a few times before finally stopping to chat, but staying present, professional, and engaging pays off. Once they’re open to sampling, you can share your story in those precious seconds and let them connect with the product.
5. Embracing the Supportive Staff and Community at Summerhill
Summerhill Market Aurora
Our experience at Summerhill Market would not have been the same without the incredible staff and management team. Their support and encouragement were instrumental, from helping us with logistics to sharing valuable insights on the best times to engage customers. The Summerhill team was there every step of the way, offering guidance and a friendly face in the hustle and bustle.
Final Thoughts
Demoing at Summerhill Market was an invaluable experience in learning how to navigate the dynamics of retail, how to respect and integrate with a retailer’s environment, and how to authentically share our story. We are immensely grateful to the Summerhill team for their support and to their customers for their warm reception. Through 17 days of demos, we came away with not only new customers but also a stronger connection to the community and a deeper appreciation for what it means to share a story, a mission, and a product in the homes of Toronto’s most respected retailers.

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